A successful brand strategy depends on identifying future trends and what that competitive market place is likely to look like.
A brand is more than a name or a symbol. It’s the identity, personality and perception a customer has when considering a company or purchase. The objective is to be recognized in the minds of consumers as so distinctive that no other product or service on the market compares. We find that eternal brands balance innovation and emotional affinity extremely well. At Kazoo, we apply strategic brand thinking to each stage of the branding process. We start with brand evaluation to establish a foundation, but focus on evolution to determine the best solutions.
We design for real people. Finding insight in the lifestyle of your customers is the core to our design approach.
Target audience goals
User key groups
Color palette selection
Brand style guide
Business cards and stationary
Banner ad design