Branding

Branding 2017-05-12T17:58:25+00:00

A successful brand strategy depends on identifying future trends and what that competitive market place is likely to look like.

BRANDING

A brand is more than a name or a symbol. It’s the identity, personality and perception a customer has when considering a company or purchase. The objective is to be recognized in the minds of consumers as so distinctive that no other product or service on the market compares. We find that eternal brands balance innovation and emotional affinity extremely well. At Kazoo, we apply strategic brand thinking to each stage of the branding process. We start with brand evaluation to establish a foundation, but focus on evolution to determine the best solutions.

SERVICES

We design for real people. Finding insight in the lifestyle of your customers is the core to our design approach. 

Branding

BRAND STRATEGY

Competitor review
User personas
Target audience goals
User key groups
Demographic information
User KPI’S

Visual identity

VISUAL IDENTITY

Logotype
Brand elements
Color palette selection
Photography
Brand style guide
Business cards and stationary

Marketing collateral

MARKETING COLLATERAL

Proposals
Banner ad design
Packaging design
POP displays
Brochures
Posters

PROJECTS